Running a Computer Shop? Here’s How to Increase Sales, Customers, and Recurring Revenue
If you own a computer shop then you know that it’s crucial for you to stay on your toes. With the technology industry being one of the fastest-moving fields in the world, businesses in the space cannot afford to just sit tight. You need to continuously find ways to stay relevant and offer value to your customers.
To help you accomplish this, Vend caught up with Herman Pool, President of the Association of Computer Repair Business Owners (ACRBO). In addition to his role at the ACRBO, Herman also owns Vertical Axion, a marketing firm for IT Companies.
In this post, Herman shares his thoughts on how computer and tech stores can improve their marketing efforts to gain more customers and sales. He also talks about how merchants can create monthly recurring revenue streams and escape the common “feast or famine†cycles plaguing many businesses today.
Check out what he has to say below:
How computer and tech stores can step up their marketing game
According to Herman, there are five main action steps that businesses should apply to make their marketing work. They are:
Understanding that marketing is an investment and a commitment
Finding the right audience
Figuring out the right message
Measuring your marketing efforts in order to determine where your leads and customers are coming from
Following up with leads and current customers
“At the ACRBO, we teach our members these five steps. We’ve found that when businesses employ these into their day-to-day marketing processes, it helps them immensely,†Herman says.
“The biggest problem most IT business owners face is they think marketing is a one time event, or a single thing. They might think it’s just running an ad in a newspaper or running a PPC ad. But marketing is not a single event. To make marketing work you need a combination of tools and processes.â€
Create monthly recurring revenue streams
Another key to computer store success is to tap into monthly recurring revenue. Herman says that one of their main focuses at the ACRBO is teach computer shop owners to create these regular revenue streams, as it enables companies to be more competitive.
“We’ve been working hard with our vendors to educate IT business on how to go beyond their normal hourly services, and add services such as managing online backups, remote monitoring and maintenance, and managing their clients’ antivirus.â€
Such services allow companies to add more value, says Herman. “It lets them be proactive, by anticipating issues and solving them before they become bigger problems.â€
What exactly are the types of managed services that computer and IT businesses can offer? According to a recent blog post on the ACRBO site, the most common ones include: remote monitoring and maintenance, managed anti-virus, remote support, and managed backup.
“Chances are you already do this and are only charging when things break rather than implementing preventative maintenance,†Herman wrote.
“Have you ever said to yourself, ‘If that client would just backup and use antivirus like I ask them, they wouldn’t be having these problems.’ Well, that’s your new job at a monthly rate. It isn’t a big deal. You are [after all] doing these services already.
When you’ve decided on what services to offer, Herman says the next step is to try them out on the customers who trust you the most, and if you encounter any issues, modify your services to improve.
“Once you’ve done that with a few people, and got some monthly recurring revenue rolling in, then you roll it out to people at large.â€
https://www.vendhq.com/blog/increasing-computer-store-sales-and-recurring-revenue/
Desktop Computers Are Great With The Right Information
There can be little doubt that buying an appropriate desktop computer to fit your needs can be a fairly challenging experience. However, by simply taking a few hours to study up on the subject, there should be no need to worry. Continue reading to get the facts you need today.
You should always have antivirus software running. You could get a virus if you don't have this software. This malicious software can steal personal information, and make your computer run slowly. Many of the programs run scans and repairs your computer regularly when you set it right.
Make sure you have an anti virus protection software. If not, you could end up with malware. These viruses can really slow down your desktop, and they put you in jeopardy of sharing private information. There are many programs that will run scheduled checkups to make sure your computer stays clean.
Try building your own computer. Instead of buying a computer ready-made from a big company, try building your own computer. This sounds complicated, but you can get help online. You'll find that building your own computer helps you save money, and allows you to create something in line with your needs.
As you look for the right desktop computer for your needs, pay close attention to your intended type of Internet connection as well as whether or not a potential desktop model has a modem. If you are not able to connect to broadband due to your location, you will need a modem. Otherwise, you can purchase a computer that does not have one.
If you want to extend the life of your potential desktop computer, make sure you choose one that is upgradeable. There are more than a few desktops these days that seal access to the inner workings of the machine. That means no ability to upgrade. Check that you've got access prior to buying.
Before you buy a new desktop computer, decide on a budget that is comfortable for you. There are many options for desktop computers. You can pick the ones you need to put into a desktop package that fits the amount you can afford to spend. Check to see if you can add more RAM at a later time if you can't afford it now.
Don't be afraid of buying your next desktop. As stated before, things progress quickly in the world of computers, but some fundamental knowledge goes a long way. This information, as well as some expert advice, helps you to get the right computer.
We were guided to that article about computer shop from an acquaintance on our other web page. Sharing is nice. Helping others is fun. Thanks a lot for your time invested reading it.
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